JC Penny launches The Bijoux Bar

JCPenny's has joined the ranks of fine jewelry department stores like Nordstrom and Macy's with the launch of their Bijoux Bar, which are slated to open in more then 650 locations on April 28.  The Bijoux Bar will carry high end designers with more affordable price tags.

   

  

The collection will feature pieces from sixteen designers like,  10021 Kara Ross, KJL by Kenneth Jay Lane, Telio by Doris Panos, Rodrigo-Brave by Rodrigo Otazu, Paloma & Ellie, and Downtown by Lana Bramlette.


~ Remember to make jewelry an everyday essential!

Mila Kunis lands new role with Gemfields

London based Gemfields, one of the world's foremost colored gemstone producers, reveled it's first brand Ambassador.  Black Swan actress, Mila Kunis.

"I truly believe in Gemfields' mission of ethical mining, and I absolutely have fallen in love with the rarity, beauty and history of emeralds," says Kunis.

In the newest released advertisement, Kunis is dripping in a one of a kind emerald and ruby necklace that is a perfect collaboration of the Gemfields design partners, to include Faberge, whom they recently acquired.

I look forward to seeing Gemfields new collection that is scheduled to debut later this month, we can only image the decadence to come.



Photo: Gemfields, Photographed by Mario Sorrenti

Favorite Finds ~ Evelyn Brooks Designs

With Valentine's Day right around the corner I thought that I would share a favorite find gift idea.  Evelyn Brooks is a local (Washington DC) jeweler that designs with a luscious Peruvian flair and her beautiful pieces are sustainable.  You can't help but be drawn in buy the vibrant red pieces.  She uses a very tradition seed called the Huayruro found in Peruvian rain forest.  They are said to bring good fortune and abundance, while warding off negative energy (who couldn't use that :)  So no better occasion to surprise your special someone with a fabulous necklace like this with a silver clasp that can be worn in front, side or back. (love versatility).

I am so LOVING this multi-strand bracelet with an onyx flower, simply beautiful. To see more of Evelyn Brooks collection or to see her current shows click here.

A rose that lasts forever

We all know that flowers are such an amazing gesture of love and appreciation. Believe me I love, love, love to get flowers. They always put a smile on my face and in my heart but a week later, not so much.
So this valentine's day why not make that rose last FOREVER with rose gold jewelry. I put together an inspiration board of some fabulous engagement rings and wedding bands from some amazing designers.
The great thing about rose gold, it can be a beautiful accent to white gold or platinum or even a very unique stand out style on it's own.



I hope you enjoy and are inspired!

~ The Jewelry Diva